Whitening · CR310
Whitening Tooth Serum
Two pumps on the brush, thirty seconds to blend. V34 purple pigments cancel yellow tones on contact, so the difference shows from the first try.
- V34 colour correction
- Peroxide-free
- Purple mint
SensiClair · Enamel Care + Whitening
Nano-hydroxyapatite and theobromine, with xylitol and a breezy mint finish — in a 60 g pump that gives you the same dose every morning. The everyday toothpaste the rest of the range is built around.
01 / The Clair idea
Clair keeps it simple: high-intent ingredients, comfortable to use, in a routine you will actually keep up. No peroxide, no guesswork.
02 / The favourites
Four products that do the most for a daily routine — brighten, strengthen, clean deeper.
Whitening · CR310
Two pumps on the brush, thirty seconds to blend. V34 purple pigments cancel yellow tones on contact, so the difference shows from the first try.
Toothpaste · CR320
Nano-hydroxyapatite — a mineral the body already recognises — with theobromine and xylitol, in a pump that gives you the same dose every time.
Sonic · CR409
Up to 40,000 vibrations a minute across five modes, with a timer that paces you through two minutes. One charge lasts up to 45 days.
Flossing · CR503
For the gaps a brush cannot reach. Five modes and eight pressure levels, cordless and rechargeable — and far easier to live with if you wear braces.
03 / The whitening edit
Traditional whitening leans on peroxide, and a lot of people pay for it in sensitivity. Clair takes two gentler routes instead.
The purple serum works optically — V34 pigments neutralise yellow tones the moment you brush, so you see it on day one.
Seven applications of a peroxide-free PAP formula for a gradual lift that stays comfortable on enamel and gums.
04 / The full range
Floss, tongue care, braces essentials and the everyday brushes for your complete oral care routine — filter by what you actually need.
See all products
05 / Why it works
Effective doesn’t have to mean aggressive. These are the three ingredients doing the work, and what each one is actually for.
Two peroxide-free routes to a brighter smile — PAP works gradually over a week of strips, V34 pigments correct colour the moment you brush.
A mineral close to what enamel is already made of, which is why it is comfortable for people who find whitening toothpastes harsh.
A naturally derived sweetener used throughout the toothpaste range, so daily brushing tastes mild rather than medicinal.
Not sure where to start?
Sensitive teeth, braces, coffee stains, a first sonic brush — tell us what you are working with and we will point you at the right product. No sales pitch.
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Clair Oral Care
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